Native Ads In 2013: Scale, Headlines As Banners, Mobile, Samsung, And Yahoo

Editor?s note:?Dan Greenberg is the founder & CEO of?Sharethrough, the native video advertising company. Five months ago, I published an article on TechCrunch that provided the first framework for the emerging Native Advertising market. At the time, ?native advertising? (a term?coined by Fred Wilson) was a new name for an old concept ? monetization models that emerge from the underlying user experience of the site or app, integrated into the visual design and driven by content-based ads.

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